On December 5, 2015, the National Stadium in Beijing witnessed a splendid scene that had been never seen before: a platform nearly 60m in height rose above ground. Accompanied by music, skiers from around the world jumped from the platform, trying to win the champion of Air&Style Beijing World Snowboarding Race.

December 2015, the National Stadium in Beijing, Evertop sports team

     Air&Style, or "Feixue" in Chinese language, is a world leading snowboarding sport that combines extreme snowboard jumping and live rock music. For 17 years, it has been a craze in Europe, and one of the most favorite winter events among local young people. In 2010, Air&Style was first introduced into China, giving birth to the annual event held in every December in Beijing. As a part of TTR World snowboard tour, this race is classified as a top-level six-star event by TTR.

      In 2014 and 2015, Beijing Evertop Tianheng Sports Culture Media Co., Ltd. (Evertop) under Century Sage Scientific Group was the right-holding broadcaster of Beijing Air&Style event for two consecutive years, being responsible for public signal production as well as TV and online broadcasting. Through coordinated efforts of Evertop Tianheng Media, CCTV Sports channel gave live coverage of the event in both years. This publicity, together with online live broadcasting on some major video websites, greatly promoted Air&Style and other winter skiing matches.

      In spite of its short duration of two days, Air&Style Beijing World Snowboarding Race was comparable to a large event in terms of planning and operation. As a right-holding broadcaster with years of experiences in sport event operation, Evertop succeeded in coordinating all relevant participants including foreign Air&Style representatives, Chinese event organization committee, sponsors, live concert performers, TV broadcast platforms, online broadcast platforms, and operator of the National Stadium. By fully considering and meeting needs of different parties, Evertop achieved a complete success in live broadcasting of this race, and gained high recognition and praise from foreign directors and Beijing Municipal Bureau of Sports.

      As a leading sport event operator in China, Evertop has gained abundant experiences in this field by providing broadcast and supporting services for large games like Beijing Olympic Games, Nanjing Youth Olympic Games, Guangzhou Asian Games, and Liaoning National Games as well as some other large events like World athletics Championships, Tour of Beijing Professional Road Cycling Race, Tour of Qinghai Lake, Tour of Hainan, Beijing Marathon, and Anti-Japanese War Victory Day Parade. Participation in Air&Style broadcasting helped Evertop gain more experiences in winter sport event operation. Winning the bid for the Winter Olympic Games by Beijing has given rise to a number of winter sport activities. In this background, backed by its rich experiences, Evertop will be surely in a position to provide specialized services of international level for different matches.

      Evertop is ready for the coming Beijing Winter Olympic Games！